Bang Chak is a leading energy company in Thailand known for its high-quality petroleum and related products and services. With a focus on innovation and customer satisfaction, Bang Chak has adopted technology to create convenient solutions for its customers.
In this case study, we will look at two important projects undertaken by Bang Chak: the Bang Chak Cardless and Redeem System and the BangChak Line OA (Official Account) platform. These projects aimed to make things easier for customers, improve communication, and strengthen the bond between Bang Chak and its customers.
By using technologies like Nuxt JS, Django, and PostgreSQL, We, LookSocial successfully developed advanced systems for the Bang Chak Company Ltd. that allow customers to easily access rewards, promotions, and discounts. The Line OA platform provides real-time updates, personalized recommendations, and user-friendly interfaces, making it simple for customers to manage their points, redeem rewards, and stay informed about the latest offers on their Line accounts.
The Bang Chak Cardless and Redeem System, along with the BangChak Line OA projects, demonstrate Bang Chak’s commitment to using technology to enhance customer satisfaction. By embracing digital innovation, Bang Chak is transforming the energy industry and setting new standards for convenience, customer service, and loyalty.
Development Process
- Requirement Analysis
- Design
- Implementation
- Maintenance
Target User
- Customers of Bang Chak
- LINE users
- Potential Customers
Pain Points
Bang Chak Company recognizes several challenges that may impact the overall experience for our valued customers. One notable pain point is the inconvenience faced by customers in various aspects of their interactions with our services. This could range from difficulties in accessing specific features to challenges in navigating our platforms seamlessly.
Communications present another area of concern, as we acknowledge that maintaining effective and efficient communication channels is crucial for a positive customer experience. Addressing issues related to communication challenges ensures that our customers receive timely and accurate information, fostering better engagement and understanding.
Limited access to information is identified as another pain point that requires attention. Bang Chak Company understands the importance of providing comprehensive and accessible information to customers. Enhancing the accessibility and availability of information empowers customers to make informed decisions and promotes transparency in our interactions.
Lastly, the complexity of our redemption process is recognized as a potential obstacle. Simplifying and streamlining the redemption process is a priority to ensure a smoother experience for our customers. By addressing these pain points, Bang Chak Company aims to enhance customer satisfaction and deliver a more user-friendly and efficient service.
Site Map
Used Technologies
- Traefik
- Portainer.io
- Django
- NuxtJS
- PostgreSQL
- Redis
Design MockUp
Project Outcomes
Line OA Link | Official Website | Facebook Ads | News
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Aung Hein Htet
Solution Designer in Business Development Team
